You are in Amsterdam, but you want to perform a Google search as if you were staying in the UK. How do you make this happen? And why would you pretend you’re searching from a different country? Does it really matter that much? Yes it does.Continue Reading "How to make Google show localized search results"
At the office we often have music playing in the background. It’s nice – or sometimes not so nice 😉 – to hear other people’s musical tastes. This year I’ve compiled a nice playlist with a mix of recent and older tracks. A bit of soul, reggae, alternative dance, hip-hop, latin and more. In case…Continue Reading “Just a work playlist”
If you are not that smart (just like me), you might have overlooked Spotify’s great feature ‘Your Top Songs of the Year 2016’Continue Reading "My Spotify Top Songs of the Year 2016"
This week I ran into a very nice webinar about ‘structured content’. Structured content means content that is broken into smaller parts, or ‘chunks’ that can be mixed and matched in multiple ways. There are lots of ways to help machines understand what a ‘blob of text’ actually is about (rather than just a random…Continue Reading “Watch this webinar about structured content”
When searchers type your brand in Google, they should be seeing your website. But often they will see more than just a title, url and snippet of text. Let’s look at one of those extra bits: sitelinks.Continue Reading "Can you control how Google shows your brand in search results?"
Learn how images can help you attract more clicks and views.Continue Reading "How to publish images in a search engine friendly way"
After my recent guest lecture at the Hague University of Applied Sciences, an assignment was shared with the students to see if they actually paid attention (ha ha). Would you like to know what your level of SEO knowledge is? Why don’t you give it a try too.Continue Reading "SEO quiz – test your SEO knowledge"
Being an ‘SEO’, one should be able to explain what SEO actually means. After years of experience and a lot of studying, I came up with this definition.Continue Reading "What is SEO? The slides"
Yesterday I attended the Friends of Search conference at Pakhuis De Zwijger in Amsterdam. This was my chance to meet a number of highly inspirational bloggers, experts who started their own digital marketing consultancy and have been very succesful at it. These guys know what they’re talking about, and I wasn’t dissapointed – it was a blast!Continue Reading "Takeaways Friends of Search Conference 2015"
The UK based SEO & digital marketing agency Webcertain recently released their 2015 Global Search And Social Media Report. The report lists a number of pretty interesting developments:Continue Reading "Global search and social media report 2015"