This week I ran into a very nice webinar about ‘structured content’. Structured content means content that is broken into smaller parts, or ‘chunks’ that can be mixed and matched in multiple ways.
There are lots of ways to help machines understand what a ‘blob of text’ actually is about (rather than just a random string of words), and the webinar introduces concepts around this topic. Concepts like content models, automatic content navigation and the importance of a common language.
The webinar is presented by Mike Atherton, a content strategist at Facebook who used to work for the BBC, and Carrie Hane, an experienced consultant and content strategist at Tanzen Consulting.
Check out the webinar here:
In addition you might want to read this related article with some more info: