You are in Amsterdam, but you want to perform a Google search as if you were staying in the UK. How do you make this happen? And why would you pretend you’re searching from a different country? Does it really matter that much? Yes it does.Continue Reading "How to make Google show localized search results"
When searchers type your brand in Google, they should be seeing your website. But often they will see more than just a title, url and snippet of text. Let’s look at one of those extra bits: sitelinks.Continue Reading "Can you control how Google shows your brand in search results?"
Learn how images can help you attract more clicks and views.Continue Reading "How to publish images in a search engine friendly way"
After my recent guest lecture at the Hague University of Applied Sciences, an assignment was shared with the students to see if they actually paid attention (ha ha). Would you like to know what your level of SEO knowledge is? Why don’t you give it a try too.Continue Reading "SEO quiz – test your SEO knowledge"
Being an ‘SEO’, one should be able to explain what SEO actually means. After years of experience and a lot of studying, I came up with this definition.Continue Reading "What is SEO? The slides"
Yesterday I attended the Friends of Search conference at Pakhuis De Zwijger in Amsterdam. This was my chance to meet a number of highly inspirational bloggers, experts who started their own digital marketing consultancy and have been very succesful at it. These guys know what they’re talking about, and I wasn’t dissapointed – it was a blast!Continue Reading "Takeaways Friends of Search Conference 2015"
The UK based SEO & digital marketing agency Webcertain recently released their 2015 Global Search And Social Media Report. The report lists a number of pretty interesting developments:Continue Reading "Global search and social media report 2015"
When embedding a video on a web page, you need to add relevant text so humans and search engines understand what the video is about. Sounds logical right?Continue Reading "Publish video transcripts to please audience and search engines"
Paul Bradshaw and Turan Ali had me thinking about the best way to publish online, choosing between an inverted pyramid and an arc of tension.Continue Reading "4 reasons to optimize your content for search and social"