What is SEO? The slides

Being an ‘SEO’, one should be able to explain what SEO actually means. After years of experience and a lot of studying, I came up with this definition.


How to make your  …

  • brand
  • content
  • products
  • services

… visible in search engine results;

  • for the right queries (user intentions)
  • for the right location/region
  • in the right language
  • on all devices
  • without paying the search engines;

… and make users click on your result
… and make sure users are satisfied with your result.

Late 2015 I visited the Hague University of Applied Sciences (Haagse Hogeschool in Dutch) to present a guest lecture to students in International Communication Management. The topic: What the * is SEO.

So to get some more explanation on what SEO actually is, and what to do with it, check the slides!

Don’t forget: there are much more extensive and authoritative sources about what SEO is, like the guides from from Searchengineland and MOZ!






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