Being an ‘SEO’, one should be able to explain what SEO actually means. After years of experience and a lot of studying, I came up with this definition.
How to make your …
… visible in search engine results;
- for the right queries (user intentions)
- for the right location/region
- in the right language
- on all devices
- without paying the search engines;
… and make users click on your result
… and make sure users are satisfied with your result.
Late 2015 I visited the Hague University of Applied Sciences (Haagse Hogeschool in Dutch) to present a guest lecture to students in International Communication Management. The topic: What the * is SEO.
So to get some more explanation on what SEO actually is, and what to do with it, check the slides!