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What is SEO? The slides

01/11/201614/12/2015 by Arne van Elk
Slides Hague University - what is seo

Being an ‘SEO’, one should be able to explain what SEO actually means. After years of experience and a lot of studying, I came up with this definition.

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Categories SEO 1 Comment

Takeaways Friends of Search Conference 2015

06/11/201620/02/2015 by Arne van Elk
Friends of Search 2015: Michael King

Yesterday I attended the Friends of Search conference at Pakhuis De Zwijger in Amsterdam. This was my chance to meet a number of highly inspirational bloggers, experts who started their own digital marketing consultancy and have been very succesful at it. These guys know what they’re talking about, and I wasn’t dissapointed – it was a blast!

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Global search and social media report 2015

16/10/201603/02/2015 by Arne van Elk
social media cube

The UK based SEO & digital marketing agency Webcertain recently released their 2015 Global Search And Social Media Report. The report lists a number of pretty interesting developments:

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Publish video transcripts to please audience and search engines

15/01/201715/01/2015 by Arne van Elk
visible video teaser

When embedding a video on a web page, you need to add relevant text so humans and search engines understand what the video is about. Sounds logical right?

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4 reasons to optimize your content for search and social

13/12/201622/10/2014 by Arne van Elk
SCARf: Stumble, click, act, read

Paul Bradshaw and Turan Ali had me thinking about the best way to publish online, choosing between an inverted pyramid and an arc of tension.

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Parts of this site are still in development

23/11/201611/10/2014 by Arne van Elk

My apologies!

under-construction

 

And yes, I changed the publication date so this article would not show up on the homepage 🙂

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