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Yoastcon 2019: more than just SEO

23/12/201911/02/2019 by Arne van Elk

Image: Yoastcon’s Panel discussion with Joost de Valk, Rand Fishkin, Kate Toon, Marieke van de Rakt, Jono Alderson. The third edition of Yoastcon, the online marketing conference organized by the people behind Yoast.com, took place on 7-8 February 2019. Yes, two days, which was a first and provided ample opportunity to schedule a wide range … Read more

How to make Google show localized search results

10/11/201709/11/2017 by Arne van Elk

You are in Amsterdam, but you want to perform a Google search as if you were staying in the UK. How do you make this happen? And why would you pretend you’re searching from a different country? Does it really matter that much? Yes it does.

Can you control how Google shows your brand in search results?

29/11/201605/10/2016 by Arne van Elk

When searchers type your brand in Google, they should be seeing your website. But often they will see more than just a title, url and snippet of text. Let’s look at one of those extra bits: sitelinks.

How to publish images in a search engine friendly way

09/07/201927/03/2016 by Arne van Elk

Learn how images can help you attract more clicks and views.

SEO quiz – test your SEO knowledge

28/10/201607/01/2016 by Arne van Elk

After my recent guest lecture at the Hague University of Applied Sciences, an assignment was shared with the students to see if they actually paid attention (ha ha). Would you like to know what your level of SEO knowledge is? Why don’t you give it a try too.

What is SEO? The slides

01/11/201614/12/2015 by Arne van Elk

Being an ‘SEO’, one should be able to explain what SEO actually means. After years of experience and a lot of studying, I came up with this definition.

Takeaways Friends of Search Conference 2015

06/11/201620/02/2015 by Arne van Elk

Yesterday I attended the Friends of Search conference at Pakhuis De Zwijger in Amsterdam. This was my chance to meet a number of highly inspirational bloggers, experts who started their own digital marketing consultancy and have been very succesful at it. These guys know what they’re talking about, and I wasn’t dissapointed – it was a blast!